During class we had to post our idea to the class and see what sort of response we got.
We talked about the synopis and the genre and the details of when it would be released and what production company we had picked and why. We then explained what would happen in our title sequence and what roles we would do in the making of the video. The response we got was mostly positive and we were given advice on how to improve it.

What is the purpose for a title sequence?

In a idea of using an opening title sequence became increasingly common since the late 1950s, film title sequences have been a showcase for contemporary design and illustration. The title sequences of Saul Bass and Richard Morrison are among the best examples of this; they also inspired many others for doing the same for both in cinema and on television.

Analysis of contemporary opening title sequences vs. older opening title sequences:

Spider Man : Peter Parker is an ordinary guy who lives with his beloved aunt and uncle and quietly pines for the girl next door, Mary Jane. But when a genetically engineered "super-spider" bites him while on a school trip, Peter develops unusual skills - fantastic acrobatic strength, supernatural awareness and a talent for web spinning. It's not until tragedy strikes at home that Peter decides to use his new powers to fight crime under a secret identity - SPIDERMAN. When the evil Green Goblin attacks the good people of New York and endangers the life of Mary Jane, Peter commits himself to the ultimate tests: to thwart his arch enemy and to win the heart of the girl he loves
Film Release : 2002
Genre: Action and Fantasy

This Opening credits was all done with CGI and is very modern. The first thing that happens is the soundtrack of spiderman is played in the background while companies linked with the film are shown They we cut to comic strip of the Marvel which is where Spider man came from that appears in all cartoon. Then it cuts to a black screen, meanwhile the music is still being played. Columbia Pictures appears in a white and red font that is on a smokey background. Then we cut to the production company and so on, the letter then all fall off the web. Then we sort of zoom out to see spider's webs on top of each other which then reveals silver sharp writing on a spiders webs saying the name of the film Spider Man. Then the writing flashes forward of the screen. Then we lead into a plain black background with only webs with the casts name on in white and red letters. At some point there is a red tunnel that the audience skeems through them back to more writing. We then see more red tangles appear with the spider's web and the typography. Then at another point we see Spider Mans hand and upper body while the background changes again to a dark blue. We then see web detach and sort of float off while a green mask of goblin like face appears which could suggest a bad character as the lighting on the mask is dark. Them we see spider webs floating over buildings which are all animation style in a grey dull look compared to the white sharp writing. Then back to a smokey background white writing on a web. It cuts to a dull grey building with red windows and white and red writing and repeats this style a couple of times and we see a flash of Spider Man with his white bright eyes and then back to meanwhile the music becomes more dramatic and then cuts to a final shot of writing on a web to then spin round to the other side as the main characters voice begins to talk and we zoom out of the spiders web and see the web fade into a new york city background and there the opening credits finish.



Harry and the Hendersons :Returning from a hunting trip in the forest, the Henderson family's car hits an animal in the road. At first they fear it was a man, but when they examine the "body" they find it's a "bigfoot". They think it's dead so they decide to take it home (there could be some money in this..). As you guessed, "it" isn't dead. Far from being the ferocious monster they fear "Harry" to be, he's a friendly giant. In their attempts to keep Harry a secret, the Henderson's have to hide him from the authorities and a man, who has made it his goal in life, to catch a "bigfoot".
Film Release : 1989
Genre: Comedy

With this sequence it it very heavily relied on filmed footage unlike Spider Man which is all CGI. I chose this opening credits it was very different to the Spider Man opening credits. We first see the woods appears along with a large sound of foot steps while a young boy and another man talk about the living in the woods, the music is very dramatic and then a loud scream from a girl camping in the woods and we then we someone holding a dead rabbit in their hands. It then becomes clear that this is a family camping out in the woods who are packing up to go back home. The family are scene as a normal stereotypical father and son relationship and a teenage girl and a mother. We then a a few shot glimpses of the family driving back home through the woods while the cast and crew appears in white writing. There is a lot of wild life shown during the opening credits which suggest the norm of the woods and thing ou would expect to see outside there. We also see a few glimpses of the landscape of the woods. The credits then stop in but the scene still carrys on so the transition is very smooth and unoticed.

Checklist for Production

Props...
- Teddies
- School bag
- Children's drawings
- Pencils

Camera equipment...
- Video Camera
- Tripod
- Microphone

Location...
- Megan's House

People...
-Young buy
- Teenage Girl

Universal Studio

Production Logo...

When making this logo for our production company, we chose to use quite dark colours as the company are going to mainly produce horror films. The name of our company came about randomly, but when thinking about what could symbolise it, we started to think about sharp objects. The image we chose to represent sharp was a syringe. A syringe can be associated with death and illness, which is quite a dark thing to think about. This links to the types of films the company is likely to produce. The font of the company name was found on DaFont under the Horror section, which perfectly fits in to the genre. The writing is quite formal in a way, but there are little blotches over the writing, which make it look slightly distorted, and less clean. The red line underneath the writing makes the writing stand out, and the colour could connote blood and anger.

Production Companies

20th Century Fox Film Corporation is one of the biggest american film studios. It is located inLos Angles, just west of Beverly Hills. The company was founded in 1935 as the result of Fox Flim Company and Twentieth Century Pictures merging. They are best known for films such as The Chronicles of Narnia , Home Alone, X-Men , Avatar and Star Wars. Some of the most success stars to of come out of the company are Shirley Temple , Marilynn Monroe and Betty Grable. The logo design was designed by Rocky Longo in 1953

Hammer is a film production company founded in 1934 that is based in the UK. They company is best known for their gothic/horror films. They have also produced Science Fiction , Thrillers , Film Noir and Comedies they also did television series later on. Hammer is their most successful

years dominated the horror film market with worldwide distribution and considerable financial success. The company is best known for Dracula and The Curse of Frankenstien. Hammer is also known for having small budgets with their films but focus more on the acting skills and clever scenery done which would still look lavish.

Hammer Film Production

Hammer is a British film production company founded in 1934. Hammer films are known for being horror films mostly but also they have also produced science fiction, thrillers, Film Noir and comedies. Hammer dominated the horror film markets with worldwide distribution

Title of the Film

WALKING WITH THE DEAD.
It an idea for the name of the film we planning.

Production Brief and Treatment

Presentation2

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Analysis of Seven

In the very first scene of the title sequence we are shown the main character Detective Somerset.He is in his apartment getting up and ready for work. The Curtains are shown like prison bars which couldsuggest that he is trapped within his own home and his person life somewhere.The lighting is dim and dullin the room but the light shining in room the outside could suggest that it is encroaching of his own life. Then we see a a chess set on the table which could mean he likes to test himself and set up goals or challange himself. We then go to a shot of his work items layed out carefully along the surface. Somerset picks each one up with great care and places each one on his person and then the next one and so on. The items all suggest that he works in the police department and his item like the gun become a daily thing his job.

In the the next shot we see his clothes layed on the bed, Somerset notices the smallest like piece of dirt of his very clean and neat suit. It is then cut to a crime scene about a shooting. As a police officer is cleaning up Somerset asks if the kids saw the shooting in which the other officer responds with I don't care. This suggest that Somerset still has a emotional connection to such horrific things unlike the other officer. The next shot we have a new main character Detective Mills. Mills is shown in a different to way to Somerset, Mills give off
a pretty poor impression of how serious he take his job. His shirt is all messy and his tie has baskett balls on which isn't a smartly dressed of man compared to Somerset. Mills is also chewing gum and stands very confidently which shows he is cocky, unlike Somerset who is a stereotype of a detective.

In the next shot Somerset and Mills are walking down out of the building and into the street, people walk past some even push past the two characters which suggests the people that live around this area live in a urban sort of city where murder crime scenes are almost a daily thing where they live and the fact that they push past shows that the people around have no manners and are in quite rude and don't live in a upper class area. The lighting and background for the street is most dark and dirty and that it's raining makes it more gloomy atmosphere
for the area. Then we see that the two main characters are almost fighting for the lead in their conversation by walking in front of each other and trying to upstage each other in their conversation. In the end Somerset decides to take control and ends the conversation by waling away showing that he has the upper hand on Mills. The we cut to Somerset in bed in his apartment in a ordinary and quite boring bedroom with a bed light on. With books to show
his intelligence . The clicking of the clock is loud when Somerset tries to sleeps which could suggest the clicking as a countdown of his life.

We then cut to the opening credits which includes all the production team like cast , crew and the production team. Meanwhile music is being played which starts of slow and then picks up as the opening credits show and more in depth meaning. The writing and the beginning is a sharp and we can see images of injured of dead people mostly and they are all distorted to the audience. The sounds of a blade or razor is heard at the beginning which suggest weapons used and the fact that more images of dead people appear create a image of what is going to
happen in the film. When pages are sewn together it could suggest a method of a killing act of sewing people's flesh and the needle touching the skin connates violence in the movie. Through out the opening credits it creates a cliff hanger of what will happen in the film and how of the opening scene with the police and the opening credits with weapons and dead people connotes the film about crime and death in a form of genre of thriller for this film.

Researching a Title Sequence Designer - Danny Yount

Research into a Graphic Designer- Danny Yount

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Opening Titles Tv Shows

What does it do?

• The opening credits of any film are important
• They tell us the genre of the film or television show we are about to watch.
• They then form part of the audince expectations we know what tp expect from our film/ Tv show

Television

• They will show you set of characters thar are in the show.
• Will give you the settings of the show.
• They tell you the genre of the show
• How they differe
• Dexter focues on the main character, it suggests some sort of death.
• Deadwoods gives a clear view of the genre and what to expect
• They are different bot different genres
• They also both give a clear message of what they stand for and what it is all about
• I prefer Dexter because it's more interesting to watch and hooks me intop watching more about Dexter.

Tzvetan Todorov

Todoro suggested the stories begin with an equilibruim or status quo
where any potentially opposing forces in balance. This is disrupted by
some event , setting in chain a series of events. Problems are solved
so that order can be restored to the world the fiction.

Beginning - Middle - End
Equilibruim - Disruption - Resolution / New equilibrium
Situation- Problem - Resolution ( situation 2)

Introduction to Narrative Theory

Defining Narrative
-Thevoice of the narrative can vary whose story is being told and from who's perspective?
-Narrative Story-Events as they happen in chronological order
-Group events into cause and effect
-The way stories are told - how the meaning is constucted and communicated
-Organises time and space into a very compressed form
-Narrtive Plot - Events as they are presented to the audience by the author.

-Structuralists concern themselves with how meaning is established and mainstained.
-Meaning is attributed and is not already contained in the thing
-Narratology is a branch of structualism that studies the nature of 'story' rather than individual tales in isolation.

Ideology

Ideology- The body of doctrine, myth, belief etc... that guides an individual, social movement, institution, class or large group.

Ideology is a body of ideas or set beliefs that underpins a process or institution and leads to social relations. These sets of belief are those helf by groups within society, and the relevant ones are those held by the ruling/dominant groups.

It is the ideas behind a media text, the secret (or sometimes not so secret) agenda of its producers. It is important to be able to indentify the different ideological discourses that may be presented in even an apparently simple photograph.

Disney ideology- A film's ideological meanings refer to the ideas that the films conveys about its world's social relations, economic structures, and political institutions. Disney classics are not as timeless as Walt Disney would have liked to think, they all carry the ideological baggage of their time.

Moving Images Languages

• Cinematography
• Mise-en-scene
• Sound
• Editng
• Narrative/Stucture

Example Advert of Hieneken

• Props= Beer for men,shoes/clothes for women
• Women showing their excitment over the wardrobe, men get excited over the fridge.
• Fridge is Blue(men) wardrobe is yellow/warm colours(women)
• The women dressed fashionable,men dressed very manly.

Example Advert of Privileged

• Setting - run down/grimy cafe with a picture of a Royal on the wall.
• Costume- Builder 'old biddy-stereotypical working class costume/make up etc.
• At the start this is contrasted by stereotypically upper class mannerisms + language.
• Parodying stereotypical representations of class/or is it.

Codes and Conventions using Prezi

Codes & Conventions and purpoes of opening title sequence on Prezi

By Megan & Laura

Home Work - The Art Of Film Title Design Throughout Cinema History

' White lettering on a black background is another characteristic of this era, because titles simply looked better this way when projected with live-action B&W film.' - White lettering on a black background was used for silent films because it simply projected better but nowadays we have better technology to use different ways to show titles in films although a black background with white writing is still common.


'It could be argued that typography lost importance in this era of title design. The imagery behind the credits received a lot more attention.'

You could argue that when images where used as part of the background of titles that it does take away the audiences eye to stop first and read the title but instead to actually look at the image in the background and then read the words after. Although the imagery does get more attention if you look at this as the big picture you'll find that typography is a key element title design and that without it we , the audience wouldn't understand the what the picture was about.

Research of Opening Scene - The Exorcist

In this opening scene of The Exorcist it is set at night outside looking onto a house and on of the lights from a room turns off. This first shows the house looking creepy with all the light off and spooky in the dark. This is also a clear sign that something odd and weird happens within the house. The audience then looks down onto the street while a couple walk past the house, this suggests that theirs more than meets the eye in this film and the house just looks like any normal house when walking by. The lamp post which is shown in the poster for the film apaears outside so this gives the audience a clue that the film is about something in this house shown. The name of the movie and the director is show on a black background with red letters. This is a very stereotypical in a horror film , black dark background and red letter which is a symbol of blood.

Mood Board

Researching of Different Horror Title Sequence Videos

Leatherface Texas Chainsaw Massacre 1990. The first thing the audience sees is a scroll of information that explains what happened before the movie while it is being read out to the audience, it gives a lot of information on the backstory so the audince will understand what this movie is about. We then cut to some one being beaten and then we are cut to another shot of someone screaming and the sound of a hammmer coming down. From this we can tell the film is horror and while be quiet graphic and will a jumpy and sudden sort of film. The Title is then shown is a stereotypical horror style of writing.The back to the person that was beaten which the girl is now being dragged across the floor with blood all over her face. The next few shots are either the productuon team names credited on a black background to then change into someone cutting the face of the the women that was beaten, to then having the flesh of the face on a tale while the the serial killer cuts into it evenmore and stitches the face.The light for this is dark and the only light is from a lamp of the table. The music is slow and creepy to start with then it picks up to a fast tempo during the rest od the shots. From all of this we can learn that this film is about this figure cutting people up and that its a horror so the filming will be dark and errie and not bubbly and light hearted. The target audience aimed for this sort of film would be 18-40 simply by how graphic the shots used in the title sequence.



I thought Star Wars would be a good contrast compared to Texas Chainsaw Massacre as they both start the same way. In Star Wars it starts with the theme music and the title that appears on a background of space. This is a clear indictor that this film is a sci-fi. Then we see a scroll of words explaining the backstory of the film like Texas Chainsaw Massacre. They both are completely different genres and one is horror and the other is adventure/Sci Fi.
Star Wars opening title scene works better as the theme music is very well knwon to it builds up a hype for the film more. The music is loud and dramatic right from the start which would immediately caught the audiences attention. The title sequence is clear and simple and it doesn't give much away about what will happen in the film and just a backstory of what happened. This leads the audience to watch more of the film. There is no props or actors or anything like that included in the title sequence.

Researching of Different Horror Title Sequence Videos

Stephan Kings IT. The Title Sequence end at 3:17.

Researching of Horror Title Sequence

• Stephen King Film - IT
• The Hostale
• Psycho
• Texas Chainsaw Massacre
• The Exorcist
• The Ring
• Orphanage

Developing Our Own Ideas for Opening Credits

Genre - suspense/ Horror

Music- Hans Zimmer/Daniel Lincht

Setting - House and Woods

Producing Industry -Lionsgate

Typography - Edgy (Dafont)

Dull contrast of dull washed out colours

Eeire/Jumpy rather than gory Cinematography like Paranormal Activity

Produced by Jerry Brickheimer

Continuity Piece

What did you find difficult about the task?

I found it was hard to try keep the flow of shots and dialogue going when editing to make the

continuity piece.

What new skills have you aquired/developed ?

I have improved on my editing skills and learnt the rule of a 180 degree rule which is very important to stick to so the audience doesn't get confused in a scene.

What worked well?

With the story board we were able to plan and successfully get all the shots needed and we were able to film parts over again in different angles as well.

What could you or your team done better?

We should of filmed the conversation in a quieter room and we should of planned the time it would take to film the piece better.